• Vegan
  • Cruelty‑Free
  • Vet‑Approved
  • Paraben & Sulfate‑Free

 Clean. Kind. Pure.

Eco-Friendly
Made with Purpose
Cruelty Free

For those who expect the best in Dog care

  • Natural Ingredients

    Made with sustainably sourced, plant based ingredients because caring for your pet means caring for the planet too.

  • Sulphate & Paraben Free

    Formulated without harsh chemicals, only 100% natural ingredients that are gentle on your pet’s skin and coat.

  • Safe & Gentle

    No harsh chemicals, ever. Just simple, worry free care you can trust.

  • Vegan
  • Cruelty‑Free
  • Vet‑Approved
  • Paraben & Sulfate‑Free

Paw-sitive Experiences

Bath day doesn’t wreck the bathroom anymore. The herbal shampoo is gentle on skin and the mint sensation of my dog’s skin keeps her calm instead of nervous! We both love how quick bath time is now.

Bruno

The FurFix pulled out so much fur, I think my vacuum’s out of a job! Incredible shedding control right at home. The Save the Shave kit is a God-sent secret weapon. The mats that I could never get out are gone in minutes.

Olive

Our Pup lays in this position when it is time for The Pin Brush! It fluffs her up and sets the mood for a relaxing night! With this detangler spray, I don’t feel like I am fighting the tangles anymore!

Shelby

Our pup lives in the water! The Rake Brush & Emergency dematter is the key to our happy water dog! It almost feels like cheating!. The mats just slide right off the end of the hair without me having to pull at the hair. 100% recommended!

Doc
Confidence Starts With Their Coat

Skip the anxious trips to the groomer with soothing, stress-free routines that protect both their coat and their confidence.