Vegan
Cruelty‑Free
Vet‑Approved
Paraben & Sulfate‑Free
Shampoo has made my golden feel softer then anything else I have tried! Rosemary Mint is a refreshing smell
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Vegan
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Cruelty‑Free
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Vet‑Approved
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Paraben & Sulfate‑Free
Products that work Fur Real
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Emergency Dematter Cream
Loosens mats, compacted knots, and tight tangles so brushing feels calmer and more manageable. Made for doodles, poodles, and other curly coats when regular brushing is no longer enough. Pair it with the Rake Brush, work slowly, and give yourself a better shot at saving the coat before the next groom turns into a shave appointment.Regular price $22.99Regular priceUnit price per -
Sold outDetangling Treatment
Your everyday detangling treatment. Use it daily or anytime tangles start to form. Apply directly to tangles to condition and smooth the hair for easier brushing. For maintenance, work it through the coat and let it do the rest. It helps prevent future tangles, loosens small knots, and keeps the coat softer, fluffier, and easier to manage between groomer visits.
It helps smooth the coat, loosen little knots before they tighten up, and make regular grooming feel a lot more doable. In other words: fewer surprise mats, fewer wrestling matches, and a better coat day all around.Regular price $18.99Regular priceUnit price per -
4-IN-1 Rosemary Mint Shampoo & Conditioner
If your dog’s coat picks up adventure the way kids pick up snacks, this is your reset button. Our 4-IN-1 Rosemary Mint Shampoo & Conditioner gives you the deep clean you want and the softness your dog’s coat actually needs.
It helps wash away dirt, condition the coat, and set you up for an easier brush-through after bath time. The rosemary-mint blend smells clean and herbal—not heavy, not perfumey, not trying too hard. Just a fresh, couch-approved coat and a dog you’ll probably want to hug before they’re even fully dry.Regular price $19.99Regular priceUnit price per -
Pin Brush
Some dogs hear ‘brush time’ and immediately disappear. The Pin Brush was made to change the mood. With flexible pins and a cushioned head that follows your dog’s shape, it helps you smooth and detangle with less tugging and pulling.
It’s the brush we’d hand to anyone who wants a gentler daily tool, especially for doodles and other coats that need regular maintenance.Regular price $19.99Regular priceUnit price per
Clean. Kind. Pure.
Eco-Friendly
Made with Purpose
Cruelty Free
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Vegan
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Cruelty‑Free
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Vet‑Approved
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Paraben & Sulfate‑Free
Paw-sitive Experiences
John & Oreo
Bath day doesn’t wreck the bathroom anymore. The herbal shampoo is gentle on skin and the mint sensation of my dog’s skin keeps her calm instead of nervous! We both love how quick bath time is now.
Bruno
Our Pup lays in this position when it is time for The Pin Brush! It fluffs her up and sets the mood for a relaxing night! With this detangler spray, I don’t feel like I am fighting the tangles anymore!
Shelby
Our pup lives in the water! The Rake Brush & Emergency dematter is the key to our happy water dog! It almost feels like cheating!. The mats just slide right off the end of the hair without me having to pull at the hair. 100% recommended!
Doc
Confidence Starts With Their Coat
Skip the anxious trips to the groomer with soothing, stress-free routines that protect both their coat and their confidence.